Business blogging is an effective search engine optimization (seo) technique to raise higher in the search engine rankings. Blogging is essentially seo content writing to the blog section of your web site. Blogs are a great way to inform your online visitors about your company, news, product launches, events, etc. By updating a business blog, you are essentially being engaged with your online visitors. By maintaining a blog you are keeping your customers informed and educated continually about your products and services.
Images enhance the effectiveness of your blog posts. For instance, images of your products can be used within your blog posts. The images and content will make the blog post more appealing to the reader. Many people relate to images better rather than simply reading the content. However, content cannot be compromised over the use of images only. In other words, images combined with content that target specific keyword phrases result in effective blog posts that will attract online visitors. The goal in writing blog posts is to target specific keywords phrases. By doing so, online visitors can find your company easier when typing in keywords using search engines. This will increase the chances of prospects to contact you regarding your company’s products and services.
Blog posts lengths can vary between 200-500words. The blog post length depends on how many keyword phrases you are targeting and how fierce the competition is with their content writing and blog post frequency. In general, I suggest blogging on a daily basis. However, blogging requires thought, time and effort. Some companies may want to outsource their blogging tasks and responsibilities. This is a good idea for those that are not going to devote time in order to maintain their blogs. Contact us to discuss your blogging requirements.