Many people ask why do I need a web site or why should I spend money changing my site? Some even admit not doing anything with their web site for several years! Wow, I am not sure if these individuals are living in the same time zone. If you have an outdated web site or thinking of making modifications to your existing one, then I strongly encourage you to move forward. Times have changed and so should your information and web presence reflect today’s modern ways.
Having a web site is all about marketing. No matter how you look at it, your site reflects your image, your opinion about maintaining an online presence, and it is all about informing your visitors and clients about your products, services, events etc. Your participation on the web is necessary to inform your audience about what’s new in your business and industry. Why would any online visitor, client or search engine spider return to your site? As I mentioned on a previous blog post, a static site leads to static results. Change is necessary if you want to stay one step ahead of the competition and demonstrate to others that you are on top of current changes and events.
Companies that use old template design web sites are the ones that should consider a revamp. These older web site template designs are not easy to navigate, the information is usually outdated and it is based on older technology. It’s time to move on, and implementing a new design and adding fresh and original content comes a long way to take advantage of today’s modern tools and techniques.