Internet Marketing

Being found online is crucial for business owners because the internet has created a new type of competition. An online competition that never sleeps! In addition to prospecting calls made by salesmen and various publicity methods such as radio, television and print advertising; we now face competition from online marketing and influences over the internet. Companies want to draw attention to their retail stores and the online competition for clients is fierce. Developing an internet marketing strategy is essential if you want to have a visibility over the internet. Your web site is your new image and storefront. What people Read More

An increasing amount of businesses are using the internet to buy and sell products online. Some start-up companies begin selling their products online first because they can potentially reach a large number of prospects without having a physical retail storefront. Although an upfront start-up cost is required to set-up an eCommerce web-site, it is a far less expensive venture than committing to a commercial rental lease for a retail store. Setting up a physical retail store requires designing the store layout, filling the store with inventory, implementing a point of sales system, salaries to pay the staff, insurance, technology, communications Read More

Developing an effective marketing strategy has changed over the years. The internet has impacted and changed our communication and lifestyle. Mobile devices, tablets, and computer laptops facilitated our communication with others and information is literally at our finger tips. It seems like we cannot escape the fast paced changes in technology. What happened to the days of researching information at the library and reading books on a particular topic? The internet is a reality and people are using this modern tool to gather & exchange information. People are constantly using the internet to conduct online searches and buying products on Read More

Having a presence on the web and being able to market your products and services online is all about internet marketing. Without having the necessary online exposure and not being able to find your company on the web can be detrimental to your business especially if you are operating an eCommerce business. Search engine optimization is a subset of internet marketing and having a fully optimized web site will increase your chances of being found using the world wide web. However, a monthly marketing plan for off-site optimization is also required because the competition is using various techniques to participate Read More

Product brochures, radio and television all play a major role in order to communicate the marketing message to potential clients. The internet is also another place for marketers to advertise and to communicate their message on a global scale. The internet is an effective sales channel and key area for marketers to attract and inform clients about their products and services. Customers are purchasing products online and for this reason search engine optimization is a key factor for many organizations. The competition is fierce and companies must implement various marketing methods and to be one step ahead of others. For Read More