Content is the lifeblood of any good SEO strategy because quality content can be used in many different places over the internet. Content can be shared using your social media, it can be added to your web site and it can also be used as useful information posted in your business blog.
Having a good web site structure, design and images are all part of a good web site development plan, but if you don’t have content then you are missing a key ingredient. Without any writing there is no information to share with your online visitors and current customers. You would not be able to describe your products or services without any writing. You would not be able to brand yourself because of the inability to express the benefits and features in writing. Content writing is the engine that drives your web site traffic because it is the web component that can change on a consistent basis.
Search engines need content so that they can index the words within their databases. The moment people search for these words; the search engines already have your key phrases indexed in their centralized repository. For this reason, content is in fact a necessary component when devising a marketing strategy. Content can be used and shared for off page optimization such as submitting your writings to high traffic article content web sites. A good example of quality article publishing web sites would be HubPages and Squidoo. These high quality web sites all need content to publish your articles. Once you create and submit an article to one of these high traffic web sites you can also create back links to your site. This is good for organic SEO and all of this can be accomplished using unique and quality content.
Content needs to be original, fresh and it must be posted frequently. In other words, content should never be static. It exists to keep your audience informed about your products and services, and it is created to be shared and be visible at all times.
If you want to learn more about content and how it can assist with your online marketing please fill in our contact form. A business consultant will be happy to discuss your business requirements and how to leverage content for your online marketing strategy.