Many seo companies constantly perform the same optimization routine in order to improve customers’ web site rankings. However, a large percentage of seo work is to produce content. Producing content takes time, talent and effort. Writers need to be informed about the subject matter before they can generate informative and interesting content. That is probably why many seo companies don’t have the ability nor the resources to create unique and informative content.
Why is content so important and how can it be used over the internet? Content can be shared in many different places like your social media network. Content can be added to your web site or business blog. A business blog platform is a content management system that has the ability to accept content on an ongoing basis. Your web site pages may not be as easy to update as often as your business blog. Nevertheless content is required for both on page and off page factors and it must be distributed in different places over the internet to improve your search engine visibility.
Content needs to be unique and it should be posted often so that your readers have interesting and informative articles and news about your brand. You want people to return to your web site as often as possible. There is nothing better than having people share their positive and personal experiences with your brand. You want your customers to spread the news about your product. Anything positive is good for business. For example, a customer may be satisfied with your product because they purchased it during a time of promotion. Satisfied customers will tell others about your brand and thus creating a social media explosion. People will ‘like’ your product on Facebook or maybe begin to tweet about your brand. This exchange of information with other potential customers can go viral very quickly.
Today, customers don’t necessarily need to discover about your products or services on your web site. Information is everywhere and maybe a client learned about your brand because of a specific article that was posted online. Maybe your brand was viewed by a video or commented on social media networks. The internet contains a lot of information that can be researched very easily and quickly by many individuals in different locations and times zones. For this reason, content marketing and seo are key factors that will contribute to your overall marketing efforts.
If you want to learn more about our content marketing services please fill in our contact form. A business advisor will be glad to discuss your needs. We will review your current marketing approach and prepare recommendations based on our findings.