Many organizations simply do not invest time and money in designing a business web site. Remember a web site is working for you 24/7. It is impossible for any human being to be productive 7 days a week 365 days throughout the year. Your web site is your online storefront and it is working for you all the time. Your web site is a key element in promoting your brand. It keeps your audience interested and informed about your products and services. The web site is an essential online marketing tool.
The web site design needs to be visually appealing and the navigation needs to be intuitive. The company logo and color scheme all needs to match and flow throughout the web site. Moreover, the content needs to be changed often otherwise why would anyone want to return to your web site? Unless the content is fresh and updated frequently there is no reason why a web visitor should return to your web site other than obtaining your contact information. Nevertheless, the company web site has to be professionally designed using the proper images, videos and content. It must be structured logically for SEO and the pages needs to flow accordingly.
Today, web site visitors tend to watch videos rather than just reading content. For this reason, it is a good idea to incorporate videos within your web site and to upload them on YouTube. Regarding the content, if you are unable to update the web content, you may want to consider incorporating a business blog within your web site. A business blog is a great place to upload fresh content. A blog should be updated frequently say 3-5days per week. The content should be compelling and interesting to your audience so that they will return to your site and learn more. Don’t forget to add images within your blog posts so that it becomes more interesting for your audience.
If you want to learn more about web site design please feel free to contact SEO Services Montreal by filling in our contact form. An advisor will call you back and provide you with valuable information. It will be our pleasure to assist you with your web site design/development and internet marketing projects.