Advertising on the radio, newspaper and television are the traditional methods to promote a company’s products and services. Although this type of advertising is still widely used, today there are new and alternative methods for promotion and advertising.
Internet marketing is promoting and advertising your products and services using the internet. Internet marketing can be a powerful form of advertising for organizations that want to capture market share. Many of us have not experienced nor had the opportunity to use the internet as a form of communication during our education and training. Today, the internet is another form of communication that is widely used by many on a global scale.
The web has caused the world to come together whereby communicating and connecting with others in different countries is now possible. Being able to market products and services globally is now a reality. Organizations need to keep up with the rapid changes in technology if they want to remain competitive in this face paced economy.
Internet marketing is the modern marketing engine to promote one’s products and services using the web. Formulating an effective internet marketing strategy will assist an organization to be visible on the web, promote their brand and to stay connected with prospects and loyal clients.