The internet plays a major role in today’s modern society. The competition is fierce and organizations are facing the reality of spending marketing funds in order to advertise their business online. If your company does not appear in the first few pages of search engines for targeted keywords, then you are leaving many inquiries and potential sales to the competition. For this reason, an internet marketing strategy is essential for most businesses wanting exposure over the internet.
In the past, marketing departments spent heavily on print advertising, field sales, radio and other forms of publicity. However, the internet is real and marketing managers cannot overlook the vast opportunity for publicity using the internet. Developing an internet marketing strategy is a requirement for your company to be visible on the world-wide-web.
Organizations that are not participating on the internet will soon face a reality check. Technology moves fast, very fast and you need to stay current with the latest trends and technologies. Unfortunately many organizations overlook the necessity for change. However, implementing a planned change strategy for your organization is inevitable otherwise you will be surpassed by the competition.
Search engine optimization is a subset of internet marketing. SEO is a modern method to optimize your web site to obtain better keyword rankings. Off page optimization is also a key factor for seo. Off page factors include article writing, blogging, and participating in social media. The reason why companies invest in off page optimization is because they want to be found in different areas of the internet. Nevertheless, participating on the internet is a key responsibility for marketing managers to maintain a strong and ongoing visibility for the company.