So you want to optimize your SEO strategy. Any SEO expert in Montreal can help you with this. Think you can manage SEO yourself? Well, maybe, but it’s going to be really tough. For starters, SEO rules have been known to change by the hour, and for your strategy to be perfect, you should always be updated. Starting to sound difficult, right? This is exactly why you should hire an SEO expert in Montreal for the job, because they can do it a lot better than you ever can. That being said, let us present you with some SEO facts that you didn’t know about until now. And you’d be even more convinced of bringing an expert SEO in Montreal on board.
Viral content isn’t all that valuable
Yeah, you got this right. Viral content is not as valuable as perceived to be. Plus, the content is usually random most of the time. For the bigger enterprises out there with a huge consumer database maybe, but for small and medium businesses with just a local audience, viral content is neither worth the money nor the time.
So don’t put in efforts or resources into trying to make your content viral. Instead, make it unique and it will likely stand out.
Bad SEO is always bad
Do you implement bad SEO or black hat SEO tactics as they are often called? Trust us, it won’t do your business any good. Black hat SEO strategies continue to change with SEO rules. What was acceptable in the past is not desired today, and Google is doing it all it can to block anything that is out of the scope of good SEO. But the good thing is that while SEO rules have changed, the basic goals are still pretty much the same. At the end, it all boils down to delivering quality to the end user. And as long as you ascertain this, you are safe, no matter how many changes Google makes.
So make sure that your website contains quality content and use reputed websites for backlinks.
Incoming links may not be that good
Usually incoming links can increase your ranks. Most of the time yes, but if the linking website has an authority issue, then your rank will be affected negatively. Sites that don’t belong to your industry and questionable domains tend to hurt rankings rather than help them.
So while you should work on links, bear in mind that link quality is much and more important than the number of links that you have.