Fall is in full swing, which means that the end of the year will be upon us before you know it. SEO Services Montreal is here to make sure you and your business are ready for 2016 by giving you a heads-up on internet marketing trends that are the most likely to take the new year by storm.
The Power of the App
While mobile apps have revolutionized the way we do business and the way consumers shop, more changes are on the horizon. Specifically, you’ll want to make sure you have a top notch app for your business. If you haven’t already optimized your site for mobile use, we encourage you to do so as soon as possible. For those of you who feel you don’t need an app because your site is optimized for mobile use, think about the fact that apps are likely to completely replace websites in the future.
Video Ads
Practice your winning smile, because video ads will soon become the king of advertising. We live in a society dominated by images, from cute kitten YouTube videos to videos and memes dominating our Facebook feeds. Take advantage of this trend and start implementing video ads to bring in new business and maintain your current business.
Ask Your Assistant
If you’re well-versed in the ways of internet marketing, then you’ve probably heard of SEO (search engine optimization) and PPC (pay per click). With digital assistants like Cortana and Siri being used to answer questions, find restaurants, schedule appointments and seemingly everything else under the sun, it’s a good idea to make sure your business and website are easily and quickly found by these digital assistants so that your brand is among the first results users see when they ask for help.
As you look back on how well your business did this year and the areas in which you can improve, don’t forget to make time to look ahead not only to the future of your business, but the future of your industry as well.