Building a website can be difficult, but it’s necessary in today’s digital world. More than ever, consumers are looking businesses up on the internet when they need a certain service. Part of the battle keeping a customer on your site is how it looks, so here are four important words to know when it comes to web site design and development in Montreal.
Storytelling
Consumers like engagement. A recent McKinsey study showed that only 13% of consumers are brand “loyalists,” meaning 87% continue to shop around. Of those, 58% were tempted away to different brands. Engaging a consumer is one way to increase the changes that a current customer stays, or a searching customer chooses you.
Social
To further engage someone viewing your website, you can add links to different social media platforms. When you invite customers to follow you on social media, they get a better picture of the culture of your company. Share images of your skilled and happy employees while they’re hard at work making products people love.
Usability
With this extra information, make sure your website doesn’t get crowded or clunky. Usability is another important feature to keep customers coming back. When someone has a good experience using your website, word gets around.
Innovation
Just the three words above will give you a good website, but it could look like every other website out there without a dash of innovation. Using a web site design and development company is a good way to add that essential bit of flair that makes you stand out.
These four words are important to creating a great website that draws consumers in and keeps them coming back. When your site tells a story, viewers are engaged, and adding social media links can keep them engaged longer. Then, when usability and innovation are balanced, your website makes every aspect of your business clear and unique. Find out more about our website design services.