Appearing on top of the search engine results page is a high priority for many companies that need visibility online. For example, eCommerce companies that do not have any physical stores and rely on selling their products online need to appear high on search engines otherwise they risk losing sales to their competitors.
Customers will also have difficulty finding your products or services online if the site is not optimized. This leaves more chances for competitor websites to be found first. It is necessary to stay one step ahead of the competition. Implementing an SEO strategy requires investment in both time and effort and for this reason your execution should be carefully planned.
It’s a fierce race to the top of search engines and it is a very competitive undertaking to appear on page one of Google. Despite the other search engines such as Bing or Yahoo, Google is widely used by most people and by most organizations. For this reason, your SEO efforts can be focused primarily on Google search.
Search Engine Results – Page One
Page one of Google is often filled with advertisements followed by the maps listing and only then will the organic listing appear. This leaves little room for companies to appear on page one. As a result, a lot of SEO effort is required in order to boost your web site visibility.
Below you will find key elements that will help your website appear higher on search engines:
- On page and off page seo optimization factors
- Create optimized content consistently & manage a business blog
- Format the web site text using H1, h2 etc
- XML sitemap (an outline of your web site pages)
- Participate in link building activities
- Share your content and be active on social media networks
- Improve your web site speed and performance
- Web site responsive design for workstation, mobile and tablet T
There are many strategies and different techniques that can be used to appear higher on SERP (search engine results page). However, time and consistent effort with some patience are all required prior to seeing any measurable results. Whatever your approach, you must be dedicated to some sort of SEO effort that includes the creation of quality content. Consider working with an SEO expert to provide you with valuable recommendations and guidance for a successful SEO implementation.
Contact SEO Services today to learn more about our web-site optimization services and content marketing approach for small to medium sized businesses. We love to hear from our customers and our experts will devise the right approach for your business.