81% of businesses conducted a web search before making any purchase. 78% internet users searched for products online before buying them.
The stats show that SEO is valuable indeed, and can get you potential leads, but the question is if you should be doing it yourself, or if you should be handing it to an SEO specialist in Montreal? Go with the latter choice, and we’ll tell you why.
SEO is difficult
So you think you have a lot of it already figured out and can implement SEO really well? Nope, you are probably wrong. If you want your strategy to be effective, you have to be thorough. Plus, there are so many technical considerations to take care of: user experience, content optimization, backlinks and so much more. Let’s not forget that there is local SEO to deal with as well.
While you may want to think you can manage all of this, you can’t, and you should really bring in an expert from outside if you want to be on the first page of search engines’ results.
SEO keeps changing
You’ve read so many SEO books, even took a course, and now you think you have mastered it. For right now, maybe yes, but SEO keeps changing rapidly and very soon, what you’ve learned will all become outdated and not so useful anymore. Google keeps modifying its algorithm every now and then, and try as you may, you would probably not be able to keep up with the changes. An SEO specialist in Montreal can, and will make sure that whatever changes Google might want to make, your website ranking remains unaffected.
SEO can be costly
SEO mistakes can lower your search engine rankings, and may even penalize your website. Which are the most common of these? Artificial backlinks, keyword stuffing, inappropriate keywords targeting and content duplication. An SEO expert will steer you clear from these mistakes, and correct the ones that you may be making.
SEO requires the right tools to be used
A full-fledged SEO campaign can be conducted only when there are plenty of tools to utilize. Some of these are too costly, and some you may not even be aware of. But reputed SEO companies have access to all these tools, and can use them to achieve the results you desire.
SEO requires analytics to be monitored
Quality SEO tools help you realize where you’ve been doing wrong, and what is giving you results. These tools can identify specifically which keywords have been generating traffic to your website. This is valuable piece of information, because you can use it to modify your SEO campaign and get the maximum impact on your targeted audience.
However, these tools are expensive, which we already mentioned, and they are complicated to use. So even if you could have access, you wouldn’t understand the results, and hence, you need an SEO expert in Montreal.